Ung i Lund
Concept idea for Lunds kommuns Ung i Lund (Young in Lund)
Based on Lunds kommun's visual identity, I created the campaign "Du bestämmer” (You decide). It highlights the influence kids have over their leisure time in Lund - they just need to decide!
You decide
The campaign would run on Lunds kommun's social media channels together with out-of-home advertising, as kids travel through Lund daily on their way to school.
